Making home cooking feel less like homework
Role
UI/UX
Branding
Timeline
January 2024 - February 2024
Toolbox
Figma
POP!
Procreate
Pen & paper
THE BRIEF
How can we help young adults save money and time cooking?
My quarter in San Francisco was my first time truly living on my own. My parents were on the other side of the country. I lived with roommates who also hadn't been this far from home for so long.
Suddenly, something as essential as meals became a daunting and confusing chore.
How can we make learning to cook an enjoyable and accessible experience?
The resources are scattered online, if you're motivated enough and have the time to look for them.
INSIGHTS
Personal experience, peers, competitor analysis - the data I needed was all around me.
Interest is there. Confidence isn't.
Cooking content is trending, but enthusiasm doesn't always translate to knowing where to start.
The stakes are real.
Cooking skills developed early carry long-term health and financial benefits, but most resources assume prior knowledge.
The cost of not cooking adds up.
30-40% of the US food supply goes to landfills, much of it from households that didn't know what to do with what they had.
THE PROCESS
From a single function to a complete ecosystem
Original Screens
New user flow WFs
Initially a simple app designed to fight food waste, I came back to it for my Wireframing and App Design course, rethinking how its features could be incorporated into broader app that targeted the underlying issue.
THE OUTCOME
A sustainable and fun way to learn how to cook.
I presented a fully interactive prototype that allowed users of any level to cook based on their personal skill level, taste, and pantry!
REFLECTION
Leveled up in app design + Figma
Dozens of wireframes and flows later, I learned rapid prototyping techniques and how to create a polished, high-fi product via Figma.
So...what else is cooking?
While this project originated as a design sprint, I'd love to continue developing it into a real product. If you're interested in learning more and potentially bringing this to life, reach out and let's talk!