Irish Love and Kisses for All
Role
Creative Direction
Graphic Design
Copywriting
Photography
Toolbox
Photoshop
Illustrator
Lightroom
InDesign
Canva
OVERVIEW
POG is an inclusive, proudly Irish jewelry brand celebrating youth, heritage, and love in all its forms. During my internship, I led creative across two seasonal campaigns and ideated for brand collaboration pitches, my work spanning graphic design, copywriting, photography, and creative direction.
KISS-MAS 2025
I provided creative direction for POG's largest annual campaign, Merry Kiss-mas, designing the logo and graphics.
Motion graphics for social media
Directed, shot and edited by me
Made to Fall For
2025
Fall: the season of romance, confidence, and playfulness central to POG's vision. Through organic, intimate and warm visuals, POG celebrates relationships of all shapes and sizes - to loved ones and most importantly, ourselves.
