Building a brand as strong as the community behind it
As the lead designer, I created eye-catching graphics to promote club activities across social media accounts, seeing a 200+ rise in following and 110% increase in group climb attendance since my arrival.
Category: Branding & Visual Identity
Time: June 2024 - Aug 2024 (2.5 months)
Toolbox
Illustrator
Photoshop
Canva
RCC WRAPPED 2025
A celebratory campaign celebrating the accomplishments and growth of the club over the 2024-2025 academic year. Creative direction and graphics by me.
REBRAND COMING SOON...
How can we visually represent what RCC is to Northwestern?
Quirky, warm, inviting, and fun. NU RCC became my gateway to a whole new community of people who loved the sport only marginally more than they loved sharing it with others. Their logo and visuals didn't reflect that - they felt corporate, stiff and generic. As the club rapidly grew and we sought bigger, more beneficial partnerships with sponsors, a refresh was needed.
The following graphics highlight the design exploration, key decisions, and learnings throughout the process.
The following graphics are slides from my final brand presentation, which I completely wrote and designed to present the visual identity and brand guidelines to the founders. View the complete presentation here.
As both a climber and a designer, this project is close to my heart. To learn more about my process or talk about similar opportunities, reach out at junezheniwoo@gmail.com!
The following graphics highlight the design exploration, key decisions, and learnings throughout the process.
The following graphics are slides from my final brand presentation, which I completely wrote and designed to present the visual identity and brand guidelines to the founders. View the complete presentation here.
